All Eyes On Your Design_ A Contemporary Guide To Website Imagery

Pictures have a significant role in enhancing usability in UX design, therefore they are not merely a matter of aesthetics. The majority of web users are visually inclined; they process images more quickly than text. Therefore, photos are frequently the layout components that are viewed and scanned first. Additionally, they convey not simply a message but also a certain style since they are educational and emotionally engaging. Additionally, the addition of photos on websites has a favorable impact on SEO performance.

In a world where people have access to more than a billion websites, you need to make sure that yours is more than simply a nice feature. Usability, or how simple your website is to use, and user experience (UX), or how pleasurable it is to interact with your website, should be considered when designing it. Without content, the design will be nothing more than a beautiful covering. Design and content are equally important, and therefore there shouldn’t be any debate over which is more important.

Explaining Web Content

Web content

A visitor’s first impression of your UX design company is mostly based on the website imagery, and effective design can increase sales. Modern website design trend should therefore be a key component of a marketing plan.

Everything that makes up a website and contributes to the user experience is considered web content. Accordingly, the main categories of web content are:

  • Text and pictures
  • Audio and video animation

For our part, we would be discussing images here.

Constituents Of Website Imagery

The choice of photos is made by the creative and marketing teams based on the objectives of the website imagery. The ones listed below are the most frequent ones to find on a website.

  • Videos

If images give website users a feeling, videos do so more in comparison. Videos can make it easier for website users to interact with more content thanks to their larger angle ranges, longer messages, animation, and other features. As a result, website designers are continuously looking for ways to include this potent tool in their creations, whether they employ conventional formats or more modern, cutting-edge video tools.

  • Photos

Website images may accomplish much more than simply promoting the sale of goods and tickets, despite the fact that we typically only think of product or event photos as marketing tools. Website photography may aesthetically captivate visitors and sell more than just a single product. You can also use a variety of tools, such as filters or cropping, to improve the visual identity of your photographs.

The two common types of photographs that you can use on your website are stock photographs and custom photographs. Stock photographs have a license associated with them since they are generalized visuals that are not specific to business identity. Custom photographs represent the distinctive elements of any business and therefore are more expensive.

  • Backgrounds

Choosing a background for your website helps you compose your imagery and sets the mood for your visitors when they enter and browse your site. Simple backdrops, such as those with solid colors or patterns, can provide a solid framework for the content on your website and even choose website gradients.

To improve the visual narrative of your website, employ high-resolution images or photos. However, you don’t have to confine your background to a single image. With the addition of additional simple-to-use contemporary effects like picture layers and filters, a backdrop image can look even more intriguing.

  • Illustrations and Vector Art

Utilizing unique drawings for a range of website requirements is another major trend in web design this year. Custom graphics, which may be created in a variety of designs, efficiently help in the rapid comprehension of the information on a page or screen. They also lay a strong foundation for visuals. It broadens the creative boundaries of artists and adds aesthetics and beauty to blogs and websites that we frequently visit.

Illustrations created using mathematical formulas are known as vector files, sometimes referred to as SVG files. Shape, size, and color customization are all possible with these files.

Guidelines For Best Website Imagery

The choice of photos is made by the creative and marketing teams based on the objectives of the website gradient design. The ones listed below are the most frequent ones to find on a website.

  • Accessibility of images

Everyone, regardless of ability, can engage with your website due to web accessibility. Include alt-text for your website’s images to improve the viewing experience for screen reader users. You may occasionally come upon alt text that is insufficiently detailed. But photography isn’t just supposed to provide visitors with a technical description; it also has a big impact on how your site feels.

An additional component of your site’s performance that is touched on by adding meaningful alt text is SEO. The technique of using alt text is crucial for enhancing the performance of organic search since search engines utilize it to interpret the photographs and visuals on your website.

  • Quality Images

Pixelation, blurriness, and unbalance are things of the past. However, your loading time shouldn’t suffer as a result of those beautiful pictures. Use these general guidelines to get the best of both worlds:

  • File types

Make sure you upload your graphics, photos, videos, and other content in the optimal file format possible considering the variety of internet formats available.

  • Use media with high resolution.

Make sure the files are in excellent resolution in addition to using real, pertinent photos for your design.

  • Enjoy image tools

With today’s array of built-in tools, you can quickly create visual effects that previously required detailed coding or design software. These graphic tools were developed to simplify your life and enhance the appeal of your website which would affect its performance.

  • Create and Add a Logo

Your website graphics should support your design, strengthen your branding works, and give visitors a natural feeling of belongingness. Choose backgrounds, images, or vector art that have a similar look to your brand’s other features. The most important thing is to make sure visitors can see your brand in the imagery on your website.

In light of this, don’t overlook one minor detail: the logo for your website. A logo is crucial to website navigation. If a website doesn’t have one, then its location would be difficult.

  • Share Images Socially

When you socially share your images, it gives consumers an excellent overview of your site, even if your homepage lacks visuals. Therefore, pick a social media share image that accurately represents the subject of each website page. Make sure you preview before hitting publish because each network has different requirements for social sharing images, titles, and descriptions.


It’s simple to get fixated on aesthetics when developing or remodeling a website. Does that baby pink color seem good? Which side of the screen — left or right — should the logo be on? What if we positioned a sizable animated GIF in the page’s center? People comprehend images 60,000 times faster than text. Even when crucial information is acquired via text, it is common for the brain to store it as visual imagery. While the text is heavily reliant on the feature of readability, photos are less vulnerable when combined with the background and surrounding materials. When used thoughtfully and optimized, images enhance search engine rankings and increase organic traffic to the website.

Originally published at on Jan 11, 2023



Onething Design - UI UX Design Agency

Specializing in the field of interaction design, we’re a global UI UX design studio that assists brands across industries in sustainable digital transformation.