Since the start of the digital age, there has been a rapid move towards the digitalisation of financial processes. The global pandemic only boosted this growth, but experts claim that we would have eventually reached this point anyway.
Millions of people have now adopted mobile payments worldwide and recent studies show that this growth has just begun. Therefore developing an eWallet application and venturing int0 fintech product design is a worthwhile investment as the market is projected to grow significantly in the coming years. The eWallet market is an emerging market that offers a diverse range of application categories, services and features.
To create an eWallet app design that will stand out from the countless others in the market, it is necessary to prioritise the following four aspects. These are;
Your user’s first impression of your app will be influenced primarily by the overall look and feel, structure and initial user experience, even more so than the actual functionality of your app.
Across industries, mobile app developers face an issue of app abandonment. The statistics go so far to show that that almost one in five users deletes an app after just a single session. Thus making sure your app has an intuitive, user friendly and aesthetically impressive design is critical if you want to give your application a chance to stand out from the many others in the market.
2. Easy Onboarding
Another reason why many users tend to abandon the app, especially for eWallet applications is because of a complicated onboarding process. Though eWallet service providers have to meet certain criteria to avoid compliance violations, there are ways to make the onboarding process seamless and convenient for your user. Features such as creating an easy way to take a photo of the required documents from within the app and same day approval to various programs and services can also give your app an edge over other competitors.
3. Core Features
After the design and onboarding the next priority should be to ensure that your application covers all the core features that a user expects from an eWallet. Your goal should be to be atleast as good as your competitors or better.
4. Exclusive Features
Once you have covered all the core features, you should then focus on having some exclusive features that will set you apart from the existing offerings in the market. Look at the leading UX latest trends in eWallet app design and think about what you can incorporate in your design.
5. Principles of Good FinTech Product Design
Similar to traditional banks, eWallets are also subject to certain KYC regulations which are bound to impact the customer journey. Designers need to find a way to balance the strict standards with a seamless user experience. The following design principles can help designers solve for UI/UX challenges and mandatory regulations.
6 Principles of good e wallet app design:
1. Find a Way to Help Users Help Visualise Data
Fintech involves a lot of complicated numbers — like details about money debited/credited, volume of transactions etc. But these large numbers could confuse users. People need to see some patterns to better understand what’s going on. This is where data visualisation comes in. Visualising users’ financial transactions in graphical form (pie charts or bar charts) is a great way to help users process the information.
2. Keep it Simple
To ensure that your users have clarity of understanding, ensure that you keep everything clear and straight point. Simplify the entire user experience. Right from the page layout, task flows, navigation to the content display. Make sure that the most frequently used tasks are easily accessible. Simple navigation ensures that there is ease of use through the entire user journey and also instills a sense of confidence in managing their finances with your eWallet app.
Gamification is known to increase engagement and can make or break your app. Add gamified elements like rewards, quizzes, badges, progress displays etc. to create a unique and engaging experience for mobile users that also encourages them to come back to the app again.
4. Think Long Term
Ensure that you add in features that users might want to use in the long term such as also being able to invest and save from the same app. Great user experience involves creating design that works both in the long term and in the short term.
5. Communicate Openly
Since fintech involves large sums of money, trust is crucial. Trust plays a critical role when it comes to user experience. Make sure that you are creating a trustworthy experience for your customers.
6. User — Centred Design
Thinking about your target audience, analysing their real needs, and basing the design on findings from user research and surveys is crucial. You should ensure that the solution is comfortable to be used in the major usage scenarios and that your users learn to use it quickly.
eWallet apps are making finance safer, more accessible and easier for users. They are also encouraging better financial habits among users by ensuring that they pay their bills on time, save, invest and much more. Indeed, much can be expected from the future of eWallets and mobile payments. Financial technology and related services are among the fastest-growing industries today. There has never been a better time to build an eWallet app.